LeeAnn is a principal at Research-Write, where she specializes in conducting research and writing documents for use in online marketing, leveraging 15 years of professional experience. She worked for three years at Hitwise, an online competitive intelligence company for which publishing research findings was a primary marketing and public relations strategy. Hitwise was acquired by Experian in 2007. LeeAnn established a research practice and a corporate blog at Efficient Frontier, one of the world's largest search engine marketing firms. She also worked as a consumer analyst at Levi Strauss and as an account planner (consumer researcher) in advertising.